Public Relations WrIting

In Summer 2025, I enrolled in a public relations writing course where I served as a hypothetical PR professional for WHOOP. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.

Audience Persona for WHOOP

Fact Sheet: Introducing a hypothetical event for the celebration of WHOOP's 13th anniversary

News Release for WHOOP's 13th Anniversary Event

Media Pitch: Includes a media contact list and a drafted email for the hypothetical leadership seminar

PESO Model: potential media advertisements applied to WHOOP's    hypothetical event 
*Images created using AI


Current DEIA Initiatives: Showcases WHOOP's current DEIA initiatives, separated by each letter. The last slide presents a hypothetical CSR campaign that aligns with WHOOP's mission to enhance the health and well-being of its users.

Email Campaign: Includes a hypothetical partnership with The Hidden Opponent, to support athlete mental health

This next section of work is based on a hypothetical scenario:
Pastabilities in Syracuse, NY, is aiming to set a new Guinness World Record by creating the largest lasagna ever made. The media briefing for this event was scheduled for July 29, 2025, at 9 a.m.
In collaboration with two classmates, we delivered a media briefing presentation, where I portrayed Karen Belcher, President and CEO of The Food Bank of Central New York. My presentation talking points are included at the end of this document.

Media Briefing Plan and Talking Points

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